- Illustration, design, calligraphy, typography, art, lettering and the mix of them all are my passion.I make cultural, commercial, editorial and personal projects on these fields for national and international clients, brands, publishing houses and galleries. My studio is based on Mexico City.
My work features traditional and digital techniques: from pencils to pixels.I’ve executed projects for international clients such as Warner Music, Unilever, Kellogg’s, Pearson, Richmond, McMillan, Santillana, Siruela, Coca-Cola, Heineken and Camel; as well as for Leo Burnett, J.W. Thompson, Lowe, Ogilvy & Mather, Terán TBWA and other advertising agencies. Also for Mexican institutions such as Presidencia de la República, Instituto Nacional de Bellas Artes, Fondo de Cultura Económica, CONACULTA and companies like Grupo Modelo, José Cuervo, Maseca, Jumex, El Palacio de Hierro, Telcel, Cervecería Cuauhtémoc Moctezuma, Gandhi and others.My work has been featured in diverse Design and Illustration magazines, such as How, Communication Arts, Step, Étapes Graphiques (France), Page, Novum (Germany), Desktop (Australia), Visual (Spain), Tupigrafia (Brazil), TPG (Argentina), Diseña (Chile) Matiz and a! Diseño (Mexico). It has, as well, appeared in books like Language Culture Type, Typography 21, 22 & 29, Tres Logos, Type Navigator, Hand to Type, Play Loud!, Marcas MEX and Diseño Gráfico en México 100 años, among many others.
I teach at Universidad Anahuac in México City. I have given lectures and workshop in many Mexican universities, as well as Design conferences in Mexico, the United States, Canada, Spain, Brazil, Guatemala, Colombia, Venezuela, Bolivia, Chile and Argentina. I’ve been recipient of diverse awards from the Type Directors Club of New York and the Association Typographique Internationale (ATypI), as well as the First Prize of the National Design Biennial in Mexico.
In 2009, London-based publisher Phaidon selected my work for the book Area_2, among 100 of the most important emergent designers in the world today.
- Photo by Alejandro Pérez Olvera